Creative and meaningful designs
Design is a a tool to deliver a meaningful voice to society (someone said). I have made short videos for the online magazine of Save the Children Finland, trying to enlighten difficult subjects of adoption and child care. One of my first documentaries was to document the situation of child labor in Thailand for the Trade Union Solidarity Centre of Finland. I feel strongly about children´s situation.
I have also contributed a video to a concept of ethical bank and to a sustainable clothes´designer. Whatever the subject is my attempt is to mix creativity and sometimes fiction with hard facts. I feel that it brings even most challenging subjects closer to the audience, makes it easier to emphasize and remember the video.
This is also true with webpages and graphic design. People are so overload with information that it makes easier to connect with the subject and the people when there is also emotional information available, including moving media and animations. At the same time it is important to design with right logics so that audience finds easily what they are looking for to be able to make the right decisions over the subject.